Industry Tips and Marketing Advice

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July Sales Tactics: Think Beyond the Discount

July is the classic “shoulder season” month. It’s nestled snugly into the dwindling crowds of June and the lethargic, sweaty sales of August. It can also be your biggest % growth month of the year. You have a choice. You can let July go by on autopilot, telling yourself that no one wants full priced product. Or you can be aggressive. You can recharge your displays and unlock the growth potential of a month when people are hungry for fresh colour and are willing to pay for it.

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Brands Get Personal

Show Off Your Garden Center’s Personality

Our second set of marketing takeaways from the latest trends report from Social Media Examiner is one that might resonate with you deeply. Seth Godin predicts that, in two years, people will no longer find gratification in Facebook. I’ve got to tell you, I believe we’re already there. Your friends, my friends, our peers, they’re all starting to check out of Facebook and check into life. It seems like the only updates you see from them are their family Christmas pictures.

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marketing trends for 2019 garden centers

Put the Social Back in Social Media

Our second set of marketing takeaways from the latest trends report from Social Media Examiner is one that might resonate with you deeply. Seth Godin predicts that, in two years, people will no longer find gratification in Facebook. I’ve got to tell you, I believe we’re already there. Your friends, my friends, our peers, they’re all starting to check out of Facebook and check into life. It seems like the only updates you see from them are their family Christmas pictures.

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“Siri, Where’s the Best Garden Center?” Are You Ready?

It’s the first of a new year and of course, there is a new trends report for marketing. Social Media Examiner polled top experts, Seth Godin, Michael Stelzner, and others to outline the latest wave of marketing agendas. I’ve taken the time to review the article, a few times, and found some golden nuggets and real advice you can implement right now!

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Trend-Spotting Resources and How to Take Advantage

We’re all looking for ways to boost sales, streamline overhead and maximize our retail experience, while staying true to our brand and wise to our pocketbook. The truth is, projecting trends, sales and overall business strategy is a gamble. So how can you make better buying choices? There are resources right at your fingertips you can take advantage of to help make educated decisions regarding the latest color palettes, mini houseplant craze, and if buffalo plaid is still a thing.

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ROI Differences Between Content & Traditional Marketing

Content marketing has been around for years, but only recently have people started recognizing what it is and how powerful it can be for brands. At its core, content marketing is about offering valuable content in a way that drives key performance indicators like web traffic and sales. It makes perfect sense why content marketing is on the rise, but how ready are you to take full advantage of the benefits?

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attracting millennials to greenhouse gardening

What Do Millennials Want, Anyway?

The Millennials, with their staggering tech savviness and infectious optimism, are the future of gardening. Baby Boomer woman, at 51% of sales, are still our foundation. But the foundation is shrinking. With so many key differences between Boomers and Millennials, how should our marketing reflect them?

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The Power of a List

We’ve heard that “content is king.” That’s only half right. If no one is reading, clicking, or listening, what good is content? The real king of digital marketing is a quality list, your most valuable marketing asset. It’s the fuel for your promotions you’ll come to rely on and the ability to be able to move quickly that you’re craving. A quality list doesn’t happen overnight. It takes time, persistence, and consistency.

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Facebook Post Alchemy

Facebook is a dragon and you’re knight to slay it. With a rusty sword and skinny horse you ride into the mountains, wondering how to get the upper hand. A lot of business owners feel this way. Facebook’s algorithm, which decides if your audience sees you or not, is what makes it scary. But there are weaknesses in the scales. Algorithms are just software that assign rankings based on predetermined factors. The way to beat it is to please it. Please it by publishing the posts it loves best.

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The 5 Questions to Building Your Persona

Who is your customer? We see her every day. We talk with her, share a laugh, and hope she comes back. She makes us giddy when she shows up often, and fretful when she stays away. She’s the reason you’re in business. So who is she? First things first: you’ll notice I said “she.” Women make 80% of all household buying decisions. If you’re selling to businesses, anything goes, but if you’re selling to consumers, you’re going to have to make a strong case to persuade me that it is wise for you to label your core customer as a man. Women run our economy. A business that isn’t talking to them directly is playing with fire. 

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The Power of Content in Email

I’m not shy about my faith in email marketing. It’s your highest converting, most cost effective, most flexible marketing tool by far. And it’s not going anywhere. 73% of Millennials still want to hear from businesses via emails. While they’re surfing social media for cat videos and to connect with friends, their email is where they’ve given us permission to talk to them and where they’ll be most receptive.

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Facebook Ads or Adwords?

After realizing that newspaper ads aren’t working, it doesn’t take long before your thoughts drift to paid online advertising. It’s overwhelming when you first look at it, so let’s break it down. 2 platforms dominate: Facebook ads (“paid social”) and Adwords (the ads that appear when you enter search terms on Google). They operate completely differently. Here’s the key difference. Facebook ads are based on who people are, while Google Adwords is based on what people are looking for.

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Your Email Newsletter Blueprint

It’s hilarious when marketing pundits trash-talk email. It’s not new, flashy, or expensive, but it’s the single best digital vehicle you have for having a conversation with your customers. Email marketing is about relationships. Every time someone expresses an interest in your business by subscribing, you have the opportunity to turn interest into patronage. You can speak directly to them in their inbox, which is an extension of their personal space.

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