July is the classic “shoulder season” month. It’s nestled snugly into the dwindling crowds of June and the lethargic, sweaty sales of August. It can also be your biggest % growth month of the year. You have a choice. You can let July go by on autopilot, telling yourself that no one wants full priced product. Or you can be aggressive. You can recharge your displays and unlock the growth potential of a month when people are hungry for fresh colour and are willing to pay for it.
Industry Tips and Marketing Advice
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Before talking about how to use Facebook, here’s what Facebook is not: 1) It’s not a fad. 1.3 billion people check it everyday and it’s not going anywhere. 2) It’s a professional tool. Don’t ask the teenage girl on your staff to manage your page because “she’s always on it.” It’s a complex, powerful marketing tool and needs to be treated as such. 3) It’s not to be ignored. Facebook is no longer optional. If you have a customer base interested in your product, you need to be on it in some form.
It’s gone from niche to mainstream in about 5 years, and Content Marketing is here to stay. Over 80% of companies do it to some degree. It increases customer loyalty, sky-rockets online traffic, and can be customized to tell any business story. It also costs around 60% less than traditional, interruption based marketing while garnering 3X the leads. But what is it?