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Discover effective plant nursery advertising ideas, including eye-catching signage, targeted online ads and engaging events.
I’m not shy about my faith in email marketing. It’s your highest converting, most cost effective, most flexible marketing tool by far. And it’s not going anywhere. 73% of Millennials still want to hear from businesses via emails. While they’re surfing social media for cat videos and to connect with friends, their email is where they’ve given us permission to talk to them and where they’ll be most receptive.
After realizing that newspaper ads aren’t working, it doesn’t take long before your thoughts drift to paid online advertising. It’s overwhelming when you first look at it, so let’s break it down. 2 platforms dominate: Facebook ads (“paid social”) and Adwords (the ads that appear when you enter search terms on Google). They operate completely differently. Here’s the key difference. Facebook ads are based on who people are, while Google Adwords is based on what people are looking for.
It’s hilarious when marketing pundits trash-talk email. It’s not new, flashy, or expensive, but it’s the single best digital vehicle you have for having a conversation with your customers. Email marketing is about relationships. Every time someone expresses an interest in your business by subscribing, you have the opportunity to turn interest into patronage. You can speak directly to them in their inbox, which is an extension of their personal space.
Before talking about how to use Facebook, here’s what Facebook is not: 1) It’s not a fad. 1.3 billion people check it everyday and it’s not going anywhere. 2) It’s a professional tool. Don’t ask the teenage girl on your staff to manage your page because “she’s always on it.” It’s a complex, powerful marketing tool and needs to be treated as such. 3) It’s not to be ignored. Facebook is no longer optional. If you have a customer base interested in your product, you need to be on it in some form.
It’s gone from niche to mainstream in about 5 years, and Content Marketing is here to stay. Over 80% of companies do it to some degree. It increases customer loyalty, sky-rockets online traffic, and can be customized to tell any business story. It also costs around 60% less than traditional, interruption based marketing while garnering 3X the leads. But what is it?
How to Write a Blog “Content marketing is a commitment, not a campaign.” – Jon Buscall The humble blog post is the most misunderstood
The 4 Personas “Actually talk to your customers. Use the language that they use. Talk about the things they talk about. Never feed
Facebook Remarketing “Many a small thing has been made large by the right kind of advertising.” – Mark Twain “Remarketing” isn’t commonly used term outside
Email Marketing – Best Practices Cheat Sheet “Customers don’t sign up for email – they sign up for your brand.” – Bob Frady I chuckle
5 Secrets to Effective Videos (on the cheap) Videos are the most effective online tool we have, earning far more attention and actions than pictures.
What is your Experience? “Reaching people isn’t the challenge – it’s connecting with people.” – Charlie Horsie Modern marketing is not about selling products. It’s
The Power of a Spokesperson “We need to stop interrupting what people are interested in and be what people are interested in.” – Craig Davis
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