I have been “in the business” my whole life, from filling pots as a boy to owning a Top 100 grower-retailer with two successful locations. Since 2017, I’ve helped IGCs (Independent Garden Centers) across North America compete and thrive with tailored marketing through my digital marketing agency, DIG.
As Garden Center Owners, we are part of a tight-knit and shrinking family. No matter where we are, we share the same challenges and speak the same language. My goal in starting DIG was to work one-on-one with other owners to help solve the demographic, financial, and business riddles they were facing. In launching a personalized coaching program, I’ll work with you to create person-centered, SMART goal-based programs that help you take your Garden Center into the next decade.
Learn effective leadership skills to motivate your team.
Unlock your full potential and achieve lasting success.
Owner to Owner
Garden Center Owners face similar obstacles, but we tackle them in different ways. This one-on-one coaching will focus on achieving your business and personal goals by aligning what you’re doing with what you excel at. We’ll find the challenges and build goals, and I’ll be your guide as we move towards them.
Â
This program is meant to make you feel reinvigorated at work and pass that on to your managers and staff.
Setup
Onboarding call with Rob → $200 USD/$275 CADÂ
Working Genius assessment → $50 USD per person.
Monthly Fee
Two @ 1 hour calls
Texting check-ins (business hours)
Personal goal tracking → $475 US / $625 CAD a month per person
Every garden center faces unique challenges, but the struggle to thrive in the digital world is a common thread. Rob Sproule, a third-generation garden center owner and founder of Dig Digital advertising agency, understands your specific hurdles.
Â
This personalized coaching program will help you achieve both business and personal goals. “We’ll work together to identify your challenges, establish clear goals, and develop a customized strategy to overcome obstacles.”