In the 2021 Garden Trends Report, one of the most important emerging topics is conservation landscaping. Interestingly enough, water conservation isn’t the top priority. Instead, a significant focus is on hardscaping, which includes the permanent fixtures in a landscape design, such as water features, pathways, gazebos, lights, patios, and decks. Since these landscaping fixtures remain year after year, installing them with conservation efforts in mind makes a big impact!
Conservation Landscaping Content
Climate change is a hot topic, and it’s essential to focus on offering conservation landscaping advice and products for your customers. It doesn’t have to be your mandate, but including topics around conservation landscaping on your blog will help keep you relevant! These blog ideas can focus on native planting, water conservation, organic growing, and more.
Here are some blog ideas for conservation landscaping to get you started.
- Rainwater harvesting systems that blend in with your landscaping
- Chemical fertilizer alternatives
- Natural pesticides and pest management to reduce chemical use
- Composting at home to repurpose kitchen waste
- Reducing power usage with gardening maintenance tools and light fixtures
- Using chemical-free materials for your hardscaping
- Reducing lawns in landscape design to reduce water usage and promote natural environments where wildlife can thrive
- Growing native plants and eliminating invasive species
- Adding bee hotels to a landscape for solo bees to rest
- Turning off garden lights to save the insect populations
Lights, Insects, Action!
According to the garden trends report, preserving insect populations is the most important and impactful action towards sustainability that gardeners can take—even over water conservation efforts.
Insects play a critical role in the ecological balance of the earth. They pollinate, cycle nutrients, and help sustain the natural life cycles of many ecosystems by decomposing organic material and aerating the soil. They are, quite literally, essential to human survival, so it is essential that we talk about them with our customers and neighbors.
Landscape garden lighting is one of the most harmful things for the insect population. The lights attract bugs during the night, which makes them overwork outside of their normal cycles. When they don’t get enough rest, they become exhausted and therefore susceptible to bats and birds. A few bugs per night will die in each yard, and with millions of gardeners across the country, it adds up fast.
Some alternatives that you can offer your readers and customers include removing garden lights altogether, swapping them for motion-sensing lights, or changing the bulbs to yellow LEDs, which attract bugs the least. Your customers don’t have to sacrifice the aesthetic quality of their garden to save some bees! Be sure to include actions for your readers that are approachable and affordable.
It is important to stress that conservation efforts are a collective effort. No single landscape makeover will save all of the bugs, but we can make a massive difference if everyone makes a change within their own garden landscape!
We encourage you to be creative with your hardscape design blog ideas and incorporate conservation topics and strategies. There are so many inventive ways that we can make an impact that will also get your readership up and contribute to your marketing efforts!
Start Here.
Start With Us
The highest return on your investment is a consistent marketing campaign that delivers engaging content and directs customers to your website. From writing your blog to designing and delivering your newsletter and promoting your knowledge on social, we do it all so you can focus on running your Garden Center.
Discovery calls are free! Contact us today for information about our services.
(1) Hubspot. How Interactive Content Can Help You Increase Your Leads by 47% [Customer Story]