Peers in the Industry

Partners in Marketing


We are authentic and honest. We take the time to learn what you need, so we don’t sell you what you don’t need. We collaborate for the best outcome for your garden center. 


We strive for more with strategy, creative and content. We are always evolving to provide the best service to you.


We work with you to grow your business faster. We strategize weekly for the best ideas and tactics to serve you.

Our mission is to guide business owners through today’s digital marketing space by combining real-world experience with proven tactics. We are a dynamic team of industry professionals focused on strengthening the Independent Garden Center movement under the umbrella of Dig’s core values.

Rob Sproule

Founder and Principal

Rob lives in two worlds: Garden Center Owner and Marketing Agency Founder. His job is always bringing both sides to the table. He’s also sales, strategist, content writer, and Father of two.

Katie Ketelsen

creative director

Katie is a strategist for the green industry with over 20 years of experience in various aspects of horticulture. Knowledgable in e-commerce, digital marketing, landscape design and always an eye on what’s coming next for our industry.