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The 5 Questions to Building Your Persona “In the simplest terms, buyer personas are examples or archetypes of real buyers.. Read more
Facebook Post Alchemy “Here’s the heart of the matter: The essence of social media is knowing your audiences and engaging.. Read more
The Power of a List We’ve heard that “content is king.” That’s only half right. If no one is reading,.. Read more
ROI Differences Between Content & Traditional Marketing Content marketing has been around for years, but only recently have people started.. Read more
What Do Millennials Want, Anyway? Allow me to summarize the past 20 years in the gardening industry The Millennials, with.. Read more
Trend-Spotting Resources and How to Take Advantage We’re all looking for ways to boost sales, streamline overhead and maximize our.. Read more
It’s time to start thinking about adding miniature gardening options to your garden website content strategy! We don’t mean fairy.. Read more
We’ve all seen brand new gardeners joining our ranks over the last two years, both in-store and online with eCommerce… Read more
One of the top gardening trends on social media is to replace the lawn with more garden space. People are.. Read more
Put the Social Back in Social Media Our second set of marketing takeaways from the latest trends report from Social.. Read more