It’s time to start thinking about adding miniature gardening options to your garden website content strategy! We don’t mean fairy gardens, though they are quite popular. As yards get smaller and urban density gets higher, many people who are new to gardening or who have downsized their homes find very little space for gardening. The green industry has been paying attention, and in the past few years, more and more dwarf and miniature versions of all the favorite vegetables are becoming available.
We’re all trying to connect with the influx of new gardeners that have joined our ranks in the last few years. Recognizing that growing space can be a challenge is critical for your marketing and website content strategy. As garden center operators, it’s up to us to help customers find success in gardening if we want to retain their business for years to come.
How to Add Miniature Garden Solutions to Your Website Content Strategy
Whether you have an eCommerce store set up for your garden center or just a website and social media to boost attention, you can use your content strategy to build relationships with new, existing, and future customers.
Featuring solutions for miniature gardening in small spaces can be woven through your social media posts, blog posts, and eCommerce store. Share inspiring solutions for making the most of a small growing space and resources that are particularly suited to gardening in small spaces. Roughly 25% of the North American population lives in apartments, so catering to their gardening needs is a great way to increase your audience!
Make Your Miniature Garden Solutions Cohesive
Many people think that you can’t garden if you don’t have a backyard, but that’s simply not true! We can show our customers that they really can garden in the space they have. You can create blog posts about specific tools, pots, and types of plants for each size of space.
When you’re recommending plants for small space gardens, especially veggies, consider the overall plant size, not just the fruit size. Miniature pumpkins are great, but if the vines grow 10-15 feet long, it’s not going to be practical to grow in a tiny apartment or small containers.
Breeders have developed super tiny vegetable plant cultivars, like Micro Tom tomatoes, that can be grown in small pots on a windowsill or in window boxes. Explore what miniature plants are available to you, and if you can bring in the plants or the seeds, it’ll pay off to put a concerted effort into including those in your content marketing strategy.
Create a custom hashtag for each size of garden you’re going to target, including indoor, patio, and outdoor gardening. Use that hashtag for all your social media posts about each garden size, and invite your customers to participate and share their gardens using the hashtags as well.
The 2021 Garden Trends Report from Garden Media Group identified the following varieties as excellent options for small garden spaces:
- Micro Tom tomato
- Mini bell peppers
- Dwarf Yellow Crookneck squash
- Romeo and Short Stuff carrots
- Baby Ball beets
- Mexican Miniature watermelon
- Windowbox mini basil
- Striped Guadeloupe eggplant
- Hearts of Gold cantaloupe
- Tom Thumb peas
- Crunchkin pumpkins
- Mini White cucumbers
- Sprouts
- Microgreens
People who live in condos and apartment buildings are an untapped market for the green industry. They buy plenty of houseplants, but if you can show them how they can grow their fruits and vegetables as well, you’ll open up a whole new world of gardening possibilities for them. Gardening doesn’t have to be an elite activity, available only to those who can afford to own or rent land; as gardening experts, you can help make gardening more accessible for everyone!
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The highest return on your investment is a consistent marketing campaign that delivers engaging content and directs customers to your website. From writing your blog to designing and delivering your newsletter and promoting your knowledge on social, we do it all so you can focus on running your Garden Center.
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(1) Hubspot. How Interactive Content Can Help You Increase Your Leads by 47% [Customer Story]