Content is what drives people to the online world. Whenever we need an answer to a question, a crash-course on unclogging a sink, or something funny to cheer us up, online content is where we find it. Nowadays, it’s widespread knowledge that creating valuable content opens the door to acquiring and retaining customers, and as a result, we’re facing an online content overload.
The abundance of “static” content, like blog posts, has pushed forward a demand for content that combines information with entertainment—interactive content.
What is Interactive Content Marketing?
Differing from a structured blog or article, interactive web content requires actions to be taken by the online visitor, igniting a two-way communication.
Social media interactive content is very popular, and there are many free interactive content tools available to social media users. But, it’s not exclusive to those platforms. Interactive content ideas can include quizzes, surveys, polls, interactive E-books, animated infographics, online assessments, buildable timelines, augmented reality overlays, interactive 360° videos, among many others.
All these forms of interactive content have the power to engage and captivate the consumer by standing out and breaking through the fog of white papers and even standard video.
Conventional content is still effective in increasing traffic to your website and supporting the reputation of your company. However, when it’s time to convert those visitors into leads, interactive content can increase the number of incoming potential clients by 47%(1).
How To Create Interactive Content
The thought creating interactive educational content with captivating interactive elements can seem a little intimidating. Start engaging with your customers by following these steps.
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Brainstorm Interactive Content Ideas
The goal is to create a tool that will provide value to your customer. So, focus on identifying what your ideal consumer wants to know.
Let the ideas flow and don’t censor yourself. The most relatable content will make your customer want to buy what you’re selling!
Ask yourself:
- What could help your customer make the decision to buy?
- What content on your website could be translated to visual content?
- How can you make the user experience more engaging and immersive?
- What type of information is your customer looking for?
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Use Tools to Create Interactive Content
Once the value to be provided has been identified, it’s time to create your interactive content. Make it a priority to be entertaining and useful for the online visitor, but also beneficial for your company by providing better customer data and allowing brand exposure. Balance is key.
Depending on your own skill set, you may need some help getting your content produced. The creation of many forms of interactive content will require design, programming, and/or copywriting skills. Partnering up with interactive content specialists can help you create high-quality content that serves your goals and your audience. As a content marketing specialists in the green business niche, Dig Marketing can help make this powerful online medium work for you.
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Measure Your Interactive Content Engagement
While interactive content has great potential, it doesn’t mean it’ll produce results. Having KPIs in place is a must to measure the effectiveness of your efforts.
Metrics like subscribers, lead generation, time on page, answers, bounce rate, and social shares will guide future interactive content or help you tweak existing content for the best possible performance.
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Share Your Interactive Content Across Platforms
Promote your interactive content widely. Social media, paid ads, email blasts, and every organic medium you have are your allies in this stage. The more you share your interactive content, the more people will view and interact with it.
We’re seeing more interactive content than ever before, and we’ve all interacted with it at some point—whether we knew it or not! In the near future, this trend will become the gold-standard content for connecting with new and existing customers; make sure you are part of the wave.
Start Here.
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The highest return on your investment is a consistent marketing campaign that delivers engaging content and directs customers to your website. From writing your blog to designing and delivering your newsletter and promoting your knowledge on social, we do it all so you can focus on running your Garden Center.
(1) Hubspot. How Interactive Content Can Help You Increase Your Leads by 47% [Customer Story]
