Category: Article

How To Monetize Your Garden Center Social Media Accounts

Monetization is always top-of-mind for anyone who has seen firsthand how expensive it is to keep a business’s social media accounts alive. Despite popular belief, the only thing free about social media is opening an account. As such, understanding the possibilities that the different social platforms offer to provide your nursery with more revenue is more important than ever.

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girl shopping on phone Dig Marketing

3 Kinds of E-Commerce

Does COVID-19 have you thinking about e-commerce? You’re not alone.

Our customers are asking for it. We’re seeing our competition doing it. And we’re reading the bewildering stats on e-commerce growth. I get asked daily about how to do it, and it comes down to 3 levels of commitment.

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millennial purchasing plant

3 Ways to Bring the Millennials back in 2021

Remember April when you didn’t know if your IGC would survive the spring? We were running plants out to cars and wincing as the senior citizens on the phone made us describe every pack of tomato seeds.

Now it’s summer, and for most of us, the bank account is healthy, our teams are tired, and we’re shaking our heads wondering if we got the license plate of the season that just hit us. There’s no doubt about it—2020 was the spring that everything changed.

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March Trends Report 2020

In our green industry, trends in plants may be all the rage in our “hortie” world, but they seldom cross over as the biggest hype on the web. Do you remember when Lavender ‘Blue Spear’ went viral? Neither do I.

How do we as IGCs get in on all the fun when it comes to the latest rage? It’s simple; we just need to think outside the pot.

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July Sales Tactics: Think Beyond the Discount

July is the classic “shoulder season” month. It’s nestled snugly into the dwindling crowds of June and the lethargic, sweaty sales of August. It can also be your biggest % growth month of the year. You have a choice. You can let July go by on autopilot, telling yourself that no one wants full priced product. Or you can be aggressive. You can recharge your displays and unlock the growth potential of a month when people are hungry for fresh colour and are willing to pay for it.

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speak-your-message

Speak Your Message So They Can Hear It

Our second set of marketing takeaways from the latest trends report from Social Media Examiner is one that might resonate with you deeply. Seth Godin predicts that, in two years, people will no longer find gratification in Facebook. I’ve got to tell you, I believe we’re already there. Your friends, my friends, our peers, they’re all starting to check out of Facebook and check into life. It seems like the only updates you see from them are their family Christmas pictures.

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Brands Get Personal

Show Off Your Garden Center’s Personality

Our second set of marketing takeaways from the latest trends report from Social Media Examiner is one that might resonate with you deeply. Seth Godin predicts that, in two years, people will no longer find gratification in Facebook. I’ve got to tell you, I believe we’re already there. Your friends, my friends, our peers, they’re all starting to check out of Facebook and check into life. It seems like the only updates you see from them are their family Christmas pictures.

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