Category: Article

We’ve heard that “content is king.” That’s only half right. If no one is reading, clicking, or listening, what good is content? The real king of digital marketing is a quality list, your most valuable marketing asset. It’s the fuel for your promotions you’ll come to rely on and the ability to be able to move quickly that you’re craving. A quality list doesn’t happen overnight. It takes time, persistence, and consistency.

Facebook is a dragon and you’re knight to slay it. With a rusty sword and skinny horse you ride into the mountains, wondering how to get the upper hand. A lot of business owners feel this way. Facebook’s algorithm, which decides if your audience sees you or not, is what makes it scary. But there are weaknesses in the scales. Algorithms are just software that assign rankings based on predetermined factors. The way to beat it is to please it. Please it by publishing the posts it loves best.

Who is your customer? We see her every day. We talk with her, share a laugh, and hope she comes back. She makes us giddy when she shows up often, and fretful when she stays away. She’s the reason you’re in business. So who is she? First things first: you’ll notice I said “she.” Women make 80% of all household buying decisions. If you’re selling to businesses, anything goes, but if you’re selling to consumers, you’re going to have to make a strong case to persuade me that it is wise for you to label your core customer as a man. Women run our economy. A business that isn’t talking to them directly is playing with fire.