Put the Social Back in Social Media Our second set of marketing takeaways from the latest trends report from Social Media Examiner is one that might resonate with you deeply. Seth Godin predicts that, in two years, people will no.. Read more

Show Off Your Garden Center’s Personality I’ve been reading Social Media Examiner’s top 10 marketing trends like its a bible. At each review, I find another passage that our industry needs to practice. Along the same lines as my previous.. Read more

Speak Your Message So They Can Hear It Many of your customers and soon-to-be plant parents are actively listening to podcasts, watching YouTube videos, following along on audio books and engaging with other forms of audio content. It’s how they.. Read more

July Sales Tactics: Think Beyond the Discount July is the classic “shoulder season” month. It’s nestled snugly into the dwindling crowds of June and the lethargic, sweaty sales of August. It can also be your biggest % growth month of.. Read more

In our green industry, trends in plants may be all the rage in our “hortie” world, but they seldom cross over as the biggest hype on the web. Do you remember when Lavender ‘Blue Spear’ went viral? Neither do I… Read more

In our green industry, trends in plants may be all the rage in our “hortie” world, but they seldom cross over as the biggest hype on the web. Do you remember when Lavender ‘Blue Spear’ went viral? Neither do I… Read more