How to Write a Blog “Content marketing is a commitment, not a campaign.” – Jon Buscall The humble blog post is the most misunderstood and underutilized tool in marketing. This article is how to turn your blog from a high-labour,.. Read more

What’s your Return Policy? Expectations for return policies are changing fast. An old-school, 30-day, no-receipt-no-way could undo all your other marketing. “A satisfied customer is the best business strategy of all.” –Michael LeBoeuf It’s Sept 24. A customer walks in.. Read more

What is your Experience? “Reaching people isn’t the challenge – it’s connecting with people.”– Charlie Horsie Modern marketing is not about selling products. It’s about creating an experience that your customers want to be part of again and again. The.. Read more

Stop Talking About Prices  You’re an Indy Garden Center, and you don’t have the lowest prices. And that’s okay: your customers expect higher prices. So isn’t it time to stop talking about prices and start talking about what your customers.. Read more

 It’s the riddle we grapple with everyday: our Garden Centers are beautiful, and when someone comes in they always buy something. But how do we get them here? The answer, partly at least, is that our target audience is looking.. Read more

Speaker: Rob Sproule You spend time building your company Facebook page, and you take pride in the number of Facebook fans you have. But putting all your best efforts into Facebook, might not be your best move. Watch the video,.. Read more