ROI Differences Between Content & Traditional Marketing Content marketing has been around for years, but only recently have people started recognizing what it is and how powerful it can be for brands. At its core, content marketing is about offering.. Read more

What Do Millennials Want, Anyway? Allow me to summarize the past 20 years in the gardening industry The Millennials, with their staggering tech savviness and infectious optimism, are the future of gardening. Baby Boomer woman, at 51% of sales, are.. Read more

Trend-Spotting Resources and How to Take Advantage We’re all looking for ways to boost sales, streamline overhead and maximize our retail experience, while staying true to our brand and wise to our pocketbook. Wouldn’t it be great if could consult.. Read more

Facebook Remarketing “Many a small thing has been made large by the right kind of advertising.” – Mark Twain “Remarketing” isn’t commonly used term outside of marketing circles. I normally avoid inside-baseball lingo, but this one is important. Here’s a.. Read more

The 4 Personas “Actually talk to your customers. Use the language that they use. Talk about the things they talk about. Never feed salad to a lion.” – Ann Hadley You talk with your spouse or partner in a specific.. Read more

“Siri, Where’s the Best Garden Center?” Are You Ready? It’s the first of a new year and of course, there is a new trends report for marketing.Did you just sigh? I sighed a little bit, too. Social Media Examiner polled.. Read more