Facebook Ads or Adwords So you wanna advertise online…:   After realizing that newspaper ads aren’t working, it doesn’t take long before your thoughts drift to paid online advertising. It’s overwhelming when you first look at it, so let’s break.. Read more

Your Email Newsletter Blueprint “Email has an ability many channels don’t: creating valuable, personal touches — at scale.”– David Newman It’s hilarious when marketing pundits trash-talk email. It’s not new, flashy, or expensive, but it’s the single best digital vehicle you.. Read more

The Power of Content in Email “Content builds relationships. Relationships are built on trust. Trust drives revenue.“ – Andrew Davis I’m not shy about my faith in email marketing. It’s your highest converting, most cost effective, most flexible marketing tool by.. Read more

The 5 Questions to Building Your Persona “In the simplest terms, buyer personas are examples or archetypes of real buyers that allow marketers to craft strategies to promote products and services to the people who might buy them.“ – Adele Revella.. Read more

Facebook Post Alchemy “Here’s the heart of the matter: The essence of social media is knowing your audiences and engaging them in something they love.” Facebook is a dragon and you’re knight to slay it. With a rusty sword and.. Read more

The Power of a List We’ve heard that “content is king.” That’s only half right. If no one is reading, clicking, or listening, what good is content? The article is about the real king of digital marketing: a quality list… Read more