Facebook feels like a Garden Center’s best friend. Your page is overflowing with gorgeous flower pictures and your audience adores your posts. But is it making you money? This week, I look at why we shouldn’t put too many hopes.. Read more

The Power of a Spokesperson “We need to stop interrupting what people are interested in and be what people are interested in.”– Craig Davis How do your customers see your company? Is it as a random building full of plants,.. Read more

5 Secrets to Effective Videos (on the cheap) Videos are the most effective online tool we have, earning far more attention and actions than pictures. But producing consistent campaigns has always been onerous and expensive. Until now: “Marketing is no.. Read more

Email Marketing – Best Practices Cheat Sheet “Customers don’t sign up for email – they sign up for your brand.” – Bob Frady I chuckle when I hear tech pundits rave about the death of email. Far from dead: email.. Read more

Intro to Content Marketing “When creating content, be the best answer on the internet.” – Andy Crestodina It’s gone from niche to mainstream in about 5 years, and Content Marketing is here to stay. Over 80% of companies do it to.. Read more

Facebook Cheat Sheet “Social media is not just an activity; it is an investment of valuable time and resources.” – Sean Gardner Before talking about how to use Facebook, here’s what Facebook is not: Here’s my “Top-9 List” navigating the Facebook.. Read more